Our Mission, Vision, and Brand Promise Statement

Mission Statement: The Equity will deliver value to its customers through operational experience, providing information, exploring opportunities, and supporting profitable roles for producers.

Vision Statement: The Equity will be the leading Midwest Ag Service provider while generating a superior return to its owners.

Core Values:

  • Profitability
  • Customer Focus
  • Constant Improvement
  • Integrity
  • Accountability
Brand Promise: Best Products, Latest Technology, Highest Quality-Service, Done Right!